We would like to take this opportunity to extend our gratitude to Baltimore Magazine for recognizing What Weekly as the “Best New Magazine” for 2011. For us it serves as validation for countless hours of hard work by dozens of people who have shared our vision. What started out as daydreams and brainstorming sessions morphed into a set of theories about how to best resonate with a community using digital platforms, and finally matured into a publication with a life of its own. The journey, up until this point, wasn’t fueled by financial investment or grant funding. It was fed by passionate individuals with a sincere affection for their community and a vision for our future that we’re certain we can realize as long as we have faith in ourselves and each other. By focusing on the positive contributions to our city by its citizens we hope to share a different narrative than the one we’ve grown accustomed to. The city that we see is steeped in an amazing amount of creativity and compassion and its citizens are some of the most interesting people in the world. That’s our story and we’re sticking to it.

In the coming days What Weekly will be launching an entirely new website that will enable us to maintain our current rate of growth. To accommodate for rapidly changing technology we strive to embody dynamic strategies that allow us to grow with the world’s shifting paradigms rather than trying to catch up to them. This is the philosophy of both What Weekly and its sister company Brooke Hall Creative. If you are interested in learning how an integrated communications strategy, like the one we’ve employed for What Weekly, might help your organization feel free to contact us at either the What Weekly or Brooke Hall Creative websites.

Jusitn Allen & Brooke Hall, What Weekly Publishers